Today, having a functioning and user-friendly website is just as important, if not more than having business cards at a networking event. The most important thing to remember when implementing web design is not only to create a site that is aesthetically appealing and offers user friendly functionality, but one that promotes your company effectively. It's not just utilizing the latest technology and techniques, it's also about telling a story quickly to an audience in this ever-changing online world; so, selecting the right web developer shouldn't be an overnight quick decision.
Whether you're looking to re-design your website, freshen it up a bit or build a new platform from the ground up, there are some key attributes you should look for when it comes time to hire a web development firm.
As a pillar in any project and relationship; business or personal, communication should be the first attribute of any web developer. Communication is not just you listening or them telling you what they are doing and when it will be done; though communication is a two-way process. Listening means paying attention to not only the story, but to how it is told. You want a firm that has a team of strong communicators, both verbally and visually.
As an expert in your industry, you know what you're selling, and you have some idea of how you need to present it to your potential customers. No one knows your business better than you do, so if your web development company won't listen to your ideas, then you probably don't want to work with them. Paying attention to the details, learning your brand, product, consumer and their needs should be a priority for the right web developer. The right developer will take the time to understand your brand, company goals and potential customers while listening to your ideas and putting them into action.
While you want the development and design team to listen and build your ideas, you don't want a yes man. Just as you're an expert in your industry, they are an expert in theirs. If a web design agency does nothing but nod their heads and produce an exact replica of what you say, you might not be getting your money's worth. Their team needs to be able to bring ideas to the table and show you designs that are proven. An expert in web designing and development is someone that can not only build based off your ideas, but someone that can take your ideas and expand upon them.
There is no better way to see if a web developer knows what they're doing than by their portfolio. Screenshots are one thing but take time to look through their portfolio and actually visit the sites they have built; it will give you a good sense of what they are able to design. Look to make sure the sites they designed are up to date with search engine standards, responsiveness and accessibility.
Because designing and developing a new website is a large investment, making sure it can grow with your business and industry is very important. What if your business experiences significant growth and your website is not able to handle the traffic and demand? The developers should have the skill and knowledge to design the site on a platform that can easily grow and adapt new techniques, higher demands and traffic. Making sure the sites are always responsive, easily searchable, accessible and relative. This might also mean building the website on a platform that your team can access and easily make changes such as color, pictures or simple text.
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Your company's website is a vital component of your business success. It is an investment which is essential to your success and one you can't afford to cut corners. If you or your organization is thinking of making a change, or even start a project and want advice, contact us; we’d be happy to meet you!